Angelina Jolie’s Louis Vuitton “Core Values” ad campaign has been released in a slow, effective drip. First, we saw the print ad – which Louis Vuitton claims was Angelina without makeup. Then we saw the first “commercial” with Angelina – it was fine, not really doing the hard sell, but it was pretty and it made me want to go to Cambodia. Now the full-length “commercial” has been released. It’s 10 minutes long! Now… you bitches know that I love some Angelina, but I swear to God, this is ripe for a Funny or Die parody.
Angelina talks about how it’s very common for Cambodian families to just get on an elephant and watch the sunset together…? LOL, I mean, I’m sure that people do that in Cambodia and all, but she just makes it sound like it’s something every family does in Cambodia, like the whole country shuts down at dusk because everybody’s on their elephant, looking at the sky.
Angelina also discusses her realization that she should adopt from Cambodia: “It dawned on me that my family was here. I thought about adoption, but hadn’t all made sense. It hadn’t come together and I wasn’t ready to be a mom, but I saw this little boy. I don’t believe in fate or destiny or things like that but something suddenly felt right. I came back a third time and met my son.” She also says her “dream” has always been to cross the Sahara. Good God.
Oh, and she’s wearing eye makeup.
She looks like a haggard russian lady-drunk (I live in a country once occupied by Russia, seen plenty of those) in that video. What has she done to her face?!
LOL…I love Angelina, and I love her message…but how budget was that? And would it kill her to put on 10 pounds? That’s all I kept thinking.
is it a parody of National Geographic? and no make up for Angie?! LOL
I don’t understand what poverty and travel to better the world and the self has to do with luxury, overpriced materials that cost more than is necessary to better the living conditions of most countries…
Well, I won’t say anything about the Sahara crossing because I’d like to do something similar. I don’t mean necessarily crossing the entire desert (sounds unreasonable to me) but there are many parts of it I’d like to see in person.
Not the first time she talked about wanting to cross the sahara …
I this it’s very visually appealing. but something is odd that you’re talking about the land mines and all while selling $3,000 handbags?
The video is nice. And Kaiser, just what is wrong with wanting to cross the Sahara? I think that could be fun, and it’s different. It sounds more exciting than a return trip to Vegas.
I gave you 10 min of my life Angelina.
Now I want them back.
I love Angelina – but this was ridiculous.
UNLESS LV were to donate a bunch of money from the sale of the “AJ Jungle Purse” to the country of Cambodia, this is just exploitation.
They’ll make you wait 9 minutes before you have to see the Jungle Purse on screen, but the undertone was “forget about signature logo handbags, think about eating crickets and how much you’d love to life-swap with Angie.” and then “oh yeah – BUY OUR LUXURY ITEMS, so that you can look nice while sitting on an elephant, watching the sunset, snacking on tarantula skewers.”
@4, Liz, took the words right out of my mouth. Is LV donating profits to underprivileged nations? I admit not watching the “commercial” to the end, but I don’t get the connection between luxury bags (the price of which could feed one of those Cambodian families for a year) and impoverished nations. Doesn’t make me want to buy anything from LV, not that I ever would anyway.
And she needs to gain 15-20 pounds. Looking a little impoverished herself.
She looks beautiful, but the commercial does not relate well to Louis Vuitton. C’mon? Shooting in a poor country with a $$$$$ bag that nobody needs? Sheesh. Even the completed picture looks ridiculous. It just doesn’t make sense. This should’ve just been a documentary, but not for LV.
She’s beautiful, but she’s not the right spokesperson for a LV bag. I don’t think she would be the type of person who would buy that bag unless it was handed to her, which it was.
yeah, i’m with you guys. it’s exploitation of the country that is still ravaged by war, genocide, corruption and poverty. especially sinc ethe price of that purse could feed a family for years (or at least keep them from selling a daughter-or son–into sexual slavery)
lol LV really wanted to get their money’s worth out of AJ is what I got out of the video.
Also they made a major mistake in the video around 8:50 when she’s talking to Annie Leibovitz, she’s carrying a Chloe leather purse which I imagine is a big NO NO when you get paid 10 mill to hock another brand. Luxury is all about details.
Love her. She seems like a lovely person. It’s too bad she got caught up in Brad Pitt’s tabloid land. She looks happier in Cambodia and with her kids then she ever does with mr perfect. Hope she puts on some pounds because being skinny for a man is so not worth it especially when he cheats on you anyway.
Oh yeah some third world country and LV bags in one commercial. That’s genius. Does LV have shops in Cambodia?
I wanted to cross the Sahara when I was 10 years old. Still do. When it comes to the sun, I’m a heat-seeking missile. It can reach 36+ for 10 days straight where I live. I just love it.
LV will always be ghetto to me. Sorry but I’ve seen too many copies in da hood. I won’t watch the video but I did ROTLMAO when WWD tried to claim she had no make up on. I hope she wasn’t born with green circles around her eyes.
I never read so many ignorant comments before. This video was so beautiful. It was so refreshing to hear something of substance from an actress than about their weight, hair and makeup. If you watched the video she spoke about the people and things that we complain about they enjoy just simple things in life with much worst conditions. I think she looks beautiful so natural. Not painted up like a clown.
Pl
@ KLO: I’m not a loon by any means, but I find it humorous when someone makes a comment like that regarding someone who is obviously very stunning. But she is definitely wearing makeup in the ad. They should have just never stated that she wasn’t wearing makeup and it would never have been a topic of discussion.
she can do no wrong..
deltona lakes, I think the issue is that they’re juxtaposing exactly what you described…that is “they enjoy just simple things in life with much worst conditions”…WITH AN AD FOR A LUXURY BRAND.
that just doesn’t jibe for a lot of people.
for me?…meh, I wouldn’t buy LV stuff anyway. whenever I see someone with it, all I can think is a)what an ugly bag and b)the only reason people carry the initial bags is to show that you can afford LV. (think Jessica Simpson with her LV initial DOGGY CARRIER…ugh…)
seriously, you can get the same kind of bag that functions the same way at any Target or Kohls. those LV bags make me say “she’s got more money than common sense”.
for me, those bags are a perfect example of “if you slap a high-end designer name on it, there will be plenty of stupid and image-conscious celebrities who will wear/carry it, regardless of how ugly it is.”
she’s gorgeous, i don’t care what she talks about. lol
Melissa, fair enough, it’s just about what I personally see when I look at her lately.
She used to be really beautiful before all the plastic surgery she’s had done on her face.
I liked her looks most in “Hackers”.
And I’ve always been a fan of her acting.
Sure, carry your LV bag while most of Cambodia is starving. What a hypocrite!
“…she just makes it sound like it’s something every family does in Cambodia, like the whole country shuts down at dusk because everybody’s on their elephant, looking at the sky.”
This made me LOL with snorting and then – pause – LOL with snorting some more.
What a pretentious bitch. And I agree with other posters – what the HELL is LV doing shilling their hideously overpriced bags against the backdrop of an impoverished country?
isn’t this a $10m payday for her? from cambodia. ridiculous.
LOL at # 9, give.
That pretty much describes it all for me.
Apparently no makeup doesn’t mean no photoshop.
Is this a campaign for very wealthy women to adopt from Cambodia?
I don’t understand the Core Values that LV is promoting.Their handbags are pretty pricey, correct. Seriously, could someone explain?
Actually she gave an undisclosed portion of her salary (rumored to be all) to charities in Cambodia so she deserves credit.
She’s obviously wearing eye makeup what a stupid silly lie by the LV people. AND I agree that the video could definitely lampooned by SNL or Funny or Die brilliantly.
I admit I don’t understand the relation between expensive bags and ‘core values.’ I’m assuming she did it to donate money to Maddox’s charity.
Until now, Jolie had done a good job of keeping her humanitarian/world traveler and luxury goods consumer/mansion dweller personas separate. Shame she muddied the waters. These ads are in poor taste.
How is this exploitation? It is an ad by one of the oldest and most famous luggage companies in the world showcasing the beauty of Cambodia and praising the Cambodian people.
It promotes travel and adventure and multi-cultural acceptance. It encourages the traveler to venture off the typical path and see Cambodia.
The ads and videos were actually filmed and produced in Cambodia using local production companies.
All of which I am sure Cambodia is thrilled with. Cambodia benefits all around.
And she looks gorgeous and very natural. Her bag by the way was more like $1100 6 years ago when new.
This ad made me sick. I just finished writing a term paper on the relations between capitalism and vampires, and now I want to take back my paper and use this campaign as another example. This is just… urgh
Thanks Angelina for bringing attention to Cambodia and possibly increasing tourism. Thanks for adding money to the economy by bringing such an expensive campaign to the region and providing jobs and work experience for the locals who worked on the commercial.Lastly Thanks for donating your fee to charity as you did with your St John’s fee.The Maddox Children Center has done wonderful work regarding TB,AIDS and other medical services as well as tutoring local children in Phnom Penh. Keep up the Good work.@mln I think it was the WWD reporter that said no makeup not the LV people.
Who here thinks Katherine has a title a LV ? Yep. And of course it isn’t surprising that Ange donates all of her fees, I think all the comments here are directed toward LV
The “commercial is not about LV bags”
it is about the path we take in our lives to get to the place we are. Angie’s life changed when she went to Cambodia to make Beyond Boarders. She joined the UN and adopted her first child. That is the Journey and how it changed her life.
Why that is so beyond understanding. But I think it is understood, but the negative comments are more important to some people Rambling about how she looks, what she is wearing, make up or not. Really??? that is beyond what she is saying.
and we in the US have spent years watching TV shows about families without a lot and watching their struggle (real or not) The Waltons, Little House; I say that because one of the reasons shows like that were successful was because they dealt with how people survive and overcome their circumstance. How family and the simple things mean more at the end of the day. And just because I have x number of dollars doesn’t mean I can’t appreciate what someone with less has and maybe even try to bring that into my life. You don’t have live on the streets to care about other people.
there are others that have done these same campaigns and I’m sure there were no negative about them or what they did or did not do with their fees.
It was refreshing reading Katherine, katnip, and Very Telling’s comments. I totally agree with everything you ladies said.
I love angelina…
What?!?She’s drawing attention to impoverished countries,donating money to charity,and helping displaced refugee’s,and displaced Americans.How dare you Jolie.Did you get permission from the aniston fan club? No I think not,so stop what your doing now,and go get a lot of work done on your face,do yoga 10hrs a day,and then the world will be a better place.Oh,and don’t forget your dumb( smart)oops, water.
I know this site can’t stand Angelina but I don’t understand the laughter, sarcasm, and hate. She didn’t say she wasn’t wearing makeup. Somebody else did. More thank likely he meant there wasn’t a makup artist. All she said was families watch sunsets on elephants. She didn’t sound dramatic and indicated the country shuts down. Why is crossing the Sahara so laughable? A lot people have that dream or the like (climb Everet, sail across an ocean). If you look at past commercials and ads for the core values campaign, LV is barely mentioned. It’s about world issues not promoting the brand. If it was, 10 minutes of the interview would have showing the purse not Angelina talking about Cambodia and filming the people. I also get the feeling that if anybody in the world did this campaign, 99% of these comments wouldn’t have been made.
Also Angelina has been carrying LV purses for years. Just look at old photos. It’s just when she attaches herself to something people just began to notice and attack. Nobody had an opinion of LV but when she decides to do an add it’s the ugliest, tackiest brand. The same with her jewelry collection. She wore some pieces for almost a year nobody cared. Angelina decides to sell them, people decide they are the ulgliest things in the world.
uh eye make-up, lip gloss, concealer, liquid foundation, blush, eye-brow pencil.. not to mention she’s got some botox fever happening..
I’m amazed at how critical people are of LV,and its Core Value campaigns.Excuse me,but they don’t have to do shit for anyone.Yeah,and Jolie is wearing makeup,so what.LOL,when people comment she’s had work done to her face.Hell,she’s one of the few stars in Hollywood,whose forhead actually moves.I donate time,and what little I can to causes that are close to my heart.I’m not of unlimited resources,so when big companies actually take the time to give a shit,I applaud them.I conduct my business at one of the biggest employers in my state.They give countless monies to local charities,and yes,it gets their name in the local papers.So,the Pr they recieve in no way matches the good they do for the community.Sorry people,but that’s the way it works.
I always tear up when I think of the time she first met Maddox and knew. You could see in interviews her pure joy over him. She was already evolving into an unselfish woman,compared to her party days, by traveling and doing her humanitarian work and not just throwing money at charities when she adopted him. Jen is still in Mexico sunning and drinking Margaritas. LOL
I’m sorry. That was mean. I do like both of them. But as far as making a huge difference in the world, I do admire Angelina.
@Katnip, great post and so true.
How are people saying plastic surgery on her? She has forehead lines, deep smile lines. In fact, you can see she’s in her mid thirties now compared to her twenties, because her face can be a little more haggard at times when she’s tired. But she is still an absolutely stunning woman, breathtakingly beautiful in the Tourist. I do wish she would gain five to ten pounds.
Let’s not forget the is the “Core Values Campaign” and NOT just an ad. Cambodia means something to her and she focused on it. Very admirable seeing they flew form LA to Cambodia. She could have filmed in LA which would probably be more to LV’S style, but that is not what she wanted to shine a light on. She IS NOT selling purses to Cambodia, she is selling Cambodia to people who buy LV purses, hence increased tourism hopefully. No doubt she loves Cambodia Africa too, but I think Bono went there already for his canpaign. While with Clint Eastwood she talked about wanting to FLY a plane across the Sahara when the kids are older. Nice goal, lady. She chose something not bought with money, but a skill she learned, not having to do with fame. She thinks outside the box quite well.
While it was a lovely ad, let’s get real for a minute. Somehow I highly doubt that the all the rich people who are purchasing Louis Vuitton bags will decide to suddenly go vacation at Cambodia because of this ad.
They’re going to keep their same destinations to Europe, the most popular beaches, etc. And I’m quite sure all the housewives and whoever that purchase these bags will not be picking Cambodia as their vacation destination for their families.
However, it is nice that Angelina is donating part of the money she made off this commercial to charities.
I think it would pay off more if she did a documentary about Cambodia and other places she visits due to her work with UN. She obviously has first hand knowledge, and being that she is after all, The Angelina Jolie, I think that would draw a lot of people in. I certainly would rather watch that than hear of a country’s problems and “Oh by the way, buy a Louis Vuitton bag!”
Just my two cents in it.
I think her personal connections and experiences with Cambodia are interesting, and would be great to include in a documentary.
But the idea of all this for a luxury bag commercial turns me off, and feels like LV is exploiting the country and the people. They did the same kind of campaign with Bono and his wife in Africa a while back, and it struck me the same way, shilling very expensive, luxury products with struggling nations for a backdrop. The idea of world travel would make sense, but focusing only on people and cultures who have no means or use for bags that cost so much just doesn’t for me.
She is a stunning woman both inside and out. I am amazed …. how she has turned her life around. She could easily have ended up like lindsay or britney. People praise waity katie and Jen aniston for nothing and when someone like angelina who both looks stunning and does things that is praiseworthy, they spew crap.
I don’t understand that every little piece of interview is analyzed and only thing you looking for is one sentence for which you can judge her, or laugh at her, or hate her 🙂
Why are people so evil ? I just don’t understand 🙂
@ sandy
I agree completely 🙂
—
And I love Angelina and have enormous respect for her
I really don’t understand why some people have to drag Aniston into all this, as though people who don’t like the ads are automatically responding that way because they are “jen hens” or whatever JA fans are being called these days. It’s fully possible to dislike the ad without giving a rats behind about JA.
If you’re going to make the point that Angie is a classy lady (she is), doing a classy campaign (questionable), then don’t cheapen the whole thing by making needless comparisons to a totally unrelated celebrity. It just feels so third grade. Jennifer Aniston being a boring superficial blonde, doesn’t make Angelina Joile any more of an amazing humanitarian or any more beautiful. I can see that Angie is a lovely, interesting person just fine without denigrating anyone else to come to that conclusion.
The real focus here should be Cambodia, and whether or not these ads are a positive influence or exploitation. Personally, I think they are a little bit of both. Anything that draws attention to a country like Cambodia is good. But, doing so while attempting to sell a very expensive luxury item feels a little bit… Contradictory, at best.
I have no doubt that Angie’s heart is in the right place, and of course she looks beautiful against the wonderful, exotic back drop like that. But, I still find these ads confusing and not entirely in good taste.
I love Angelina…BUT….I think what the commercial is sort of saying is that life is full of contradictions. Like filming in Cambodia and carrying $3000 purses. Isnt that sort of a contradiction? Can you imagine what $3000 can be used for in Cambodia? And before the loonies attack me, I know she donates, blah blah blah…but to me this is a sell out. She doesnt need the money, she doesnt need LV bags. Why not make a free PSA for travel to Cambodia and these places? Or the joys of adoption?
I’m wondering how many of you that have posted negative remarks have actually made their way out to Asia? You cannot begin to understand what poverty is unless you have had first hand seeing it lived by people. I’ve lived in a 3rd world country almost all my life and I cannot do half of what Angelina Jolie has done immersing with people, sleeping only with bare necessities and even sitting down and talking to these people. I donate what I could but like most people I have done it comfortably and there is nothing wrong with that. But to ridicule and spew hate on someone who has gone over and beyond is just pure mad. Honestly, for those who say it’s for PR if it’s a one off or just a photo op for a day maybe… but no one can do what she does continuously without it having meaning for her. For people that brings up her past, are you that narrow minded that you don’t think people can change? People evolve everyday, some for the better and some for the worst but clearly she has changed her life and added meaning to hers. You know it takes the same amount of effort being petty and critical as it is being positive, why not use your efforts for more positive things that can actually help change the world for the better?
No makeup?! HAHAHAHAHAHAHA
From my experience working in foreign relations and with many NGOs I have found that it is very often the wealthy who venture to the uncharted locations and avoid tourist locations like the plague. There is a substantial moneyed population which has always been at the forefront of adventure and exploration. For many of these travelers their exposure to the extreme poverty in the developing world was unlike anything they had seen before and it sparked a desire to help. That’s how many got involved in NGO humanitarian efforts and foreign policy.
I love that someone thinks I work for LV. While I am very happy to see their core values campaign and their other charitable endeavors, I personally could never work for LV or anything like it. Not that there is anything wrong with the company but I have never worked for a for-profit-organization in my life.
Thanks all for a lively and interesting discussion.
There is a lady who pushes travelling on PBS and Cambodia is HIGH on her list of tourist spots pointing to the Elephants, where Tomb Raider was filmed and Ankor Wat. People are in fact interested in the beautiful country as a result of AJ.
KLO, sorry but if you compare photos of Angelina growing up til now, her features are the same. She hasn’t had any plastic surgery. What you are seeing, is natural ageing.
Her nose is completely different. It looks like someone broke it. It looks painful. And a lot smaller (thinner) than before, which is weird, since she no longer has the youthful chubby cheeks that she used to have, which could have made her nose look small.
But ok, if you want to believe that she hasn’t had surgery, then that’s fine too.
And when I think about it, the commercial is actually highlighting Cambodia in a positive way thanks to Angelina. And I like that. Whether or not the ad is kind of ridiculous, it gets people’s attention.
Louis Vuitton? Angelina Jolie the homewrecker as their model?
Clearly one’s standards are slipping. Tut tut LV.
KLO she is renowned for not having plastic surgery. Its one thing shes known for. Her features are the same size as always. Also keep in mind lighting and angles can distort images. But if you need to believe she had surgery go right ahead.
Louisa, Angelina is not and never has been a homewrecker.
So is Louis Vuitton going to donate money to Cambodian land mine charities…or are they just exploiting the Jolies record of public service for sales. I cant imagine she would let them do that.
Love her more and more over time!
She brings out a very good point about the simple lifestyles of the people with not much materialy, but have beauty in nature and their families/communities that they actually take time to appreciate and not take for granted.
I have always believed that rich people are not always the happiest people.
Not sure whether LV will donate part of the sales or not but one thing said about this campaign is that part or maybe even all of Angie’s fees will go to charity which more than likely will be the one named after Maddox. She is not the first model for LV core values as pointed out by an earlier poster… i think just because it is Angelina Jolie there’s whether it’s positive or negative the ad has definitely gained alot of mileage and for those who pretend they don’t really care then why comment or post at all? Some people say alot of vile and vicious things of people they don’t know personally and thinks it is OK, people who have no idea about the personal lives of those being bashed click and agree and think it’s OK where do you draw the line between constructive criticism and pure ignorant hateful comments? The world is made smaller through technology but sad to say it did not expand the minds of most of it’s users.
Her face looks … fuller. By the time I thought, “God, how long is this video?” I was less than two minutes in. I find her quite boring. I was really a fan when she was a happy single mom post- Billy Bob, she seemed to be genuinely content. Now she works hard to prove she’s content and it’s just boring.
Love her.
I guess all the people criticizing her here choose their causes and the means to bring attention to them so much better than her. *eye roll*
Maybe I missed something but, where in the commercial does it claim that she is not wearing makeup?!
“Why are people so evil ? I just don’t understand”
Because they can be, unfortunately.
I don’t like the pictures but she looks great in the video. Really beautiful. Cambodia is so lush, what a gorgeous country. I hope they get rid of all the mines. It’s sad what we do to this earth.
that’ great that she donated her money to Maddox’s charity (if that is what happened, there’s no mention of that and cool if it’s done under the radar) the problem most people, at least the sane ones, had was with the commercial itself. not ms. jolie.
the commercial is exploitive and derivative. yes i have been to asia, and yes i have been to cambodia and seen first hand the crushing poverty, etc. the worst problem in cambodia is the corruption. the government is still full of khmer rouge apologists and sell outs who will make sure their life-styles get a boost from tourism sales (sex tourism also!) but the people in most desperate need will not get help. if you’re interested there are so many charity organizations with whom you can volutneer, even just money or a few months to teach some wonderful children english anything! i love cambodia, it is a truly magical place. ah now i’ve digressed. but yes, commerical is trash, but it’s a commercial. what do you expect?
She is downright stunning in all aspects. This video shows some of that and I do not get the hilarious aspects that are supposed to be there. Where? The people? The beauty of the place? Her charity and kindness towards the country? Oh I know, it’s when she lovingly talks about finding her connection to her son, right? Grow up people.
verbal diarrhoea…
Louisa, Angelina is not and never has been a homewrecker.
She admitted herself about what happened in Mr & Mrs. Smith, or are you going to deny that?
Louise, NO, she NEVER admitted anything. Neither she nor Brad have EVER admitted to an affair. In fact, them and everyone around them including Aniston has said there was no affair. What don’t you get about this?
I think she looks beautiful and I love the video and her voice is very soothing but it is a jarring video when she talks about the real world and in the back of your mind you keep thinking “what does this have to do with LV?”. I don’t get the connection .. I didn’t watch it all … I skipped a head a bit but I didn’t hear anything about LV.
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Most problems in Cambodia, including sex trafficking, corruption, and human rights abuses may be blamed on poverty and the destruction of social and physical infrastructure stemming from the country’s tragic past, namely, the Khmer Rouge and the use of Cambodia as turf for Cold War adversaries.